I’m Gabe Herrera, the creative mind behind Gabe Rene LLC. Also known as The Tattooed Photographer.
My approach isn’t just about making things look good. It’s about building brands, telling stories, and creating visuals that actually move the needle. I mix a chill, comfortable energy with serious creative direction. Whether it’s an intimate elopement, a huge wedding celebration, a full brand identity build, or a marketing campaign for a business that’s ready to grow, I’m here to make it hit.
I picked up my dad’s camera in 2000 and never put it down. I was already shooting before I ever stepped into a classroom, but I spent years studying marketing, advertising, and graphic design. Typography, layout, color theory, brand systems, visual hierarchy. Then I spent almost seven years in corporate doing exactly that. Campaigns, brand standards, creative direction, marketing strategy. Not theory. Real execution under real deadlines.
After moving back to the Hill Country in 2014, what started as a side hustle while working the corporate gig, took off fast. In 2018, I made it official and launched Gabe Rene LLC, and in 2022, I ditched the corporate job, and went full-time for myself.
With over two decades in Adobe Creative Suite (yep, I speak fluent Photoshop), I bring an editorial-meets-commercial approach to everything. But here’s the thing, most people don’t know: the photography was always just one piece. I’ve been designing logos, building brand identity, and obsessing over brand strategy for as long as I’ve been behind a camera. The corporate years gave me the marketing brain. The creative years gave me the eye. Both show up in every project.
Today, Gabe Rene LLC is a full creative studio. We do brand audits, visual identity systems, website design, graphic design, content strategy, marketing campaigns, video production, and photography. Not because we bolted on services for revenue. Because that’s how my brain has always worked. I see the whole picture. The brand, the message, the visuals, the website, the content plan. All of it. And I have a team behind to pull it off.
Photography is still my first love, and I’m lucky AF to share that with my life partner, Kyle. He’s not just my second shooter. He’s the style director, vibe checker, and detail wrangler who makes every frame hit harder. A proud Hill Country native and Navy veteran, Kyle stepped up during those crazy wedding seasons and never looked back. Together, we’re a creative force built on trust, hustle, and a shared obsession with getting the shot right.
We’re based in the Texas Hill Country, but we’re always down to travel. We’ve worked across New England, Southern California, Big Bend, Terlingua, Arizona, and Central Mexico. If you’ve got a project and a location, we’ll figure out the logistics.
We’re not just photographers. We’re a creative studio that helps businesses figure out what’s broken, fix their brand, and then build the visual content to back it up.
For businesses: Brand audits. Branding and visual identity. Website design. Graphic design. Content days. Professional headshots. Product photography. Video production. Marketing campaigns. Social media content. The full stack.
For couples: Cinematic, editorial wedding photography and film. The kind of work that makes your wedding look like it belongs in a magazine, without the stiff, uncomfortable energy.
For humans being brave: Boudoir, portraits, and personal branding sessions that make people feel something when they see themselves.
We deliver imagery that’s bold, strategic, and anything but boring. Our work spans photography, videography, branding, web design, and content strategy for businesses, creators, and people who want their visuals to actually do something.
Ready to create something together? Let’s talk.
