This is the founder side of Gabe Rene LLC.
It is not the wedding blog and it is not the marketing blog. Both of those exist, both of them have real jobs, and neither of them wants me writing about whatever is actually rattling around up there on a given week.
So this is the rest of it.
Who’s writing
I’m Gabe Herrera. I run Gabe Rene LLC out of Kerrville, Texas with my fiancé Kyle, who is a Navy veteran and the calm to whatever I am. Five brands under one roof: weddings, commercial work, boudoir, a photo booth company, portraits.
I have ADHD. I picked up my dad’s camera in 2000 and never put it down. I was also the kid who read magazines for the ads instead of the articles, which explains more about how I run a business than any of the rest of it.
If you want the long version, that’s the whole first post.
What’s actually here
Building a business with ADHD. Honestly, without the superpower talk and without using it as a hall pass. The systems that stick, the ones I abandoned, and what the whole thing actually costs.
Ridin’ Shotgun. A travel and fine art series I’ve been shooting for years. Backroads, big skies, and whatever I find in a rail yard in Colorado. Those prints and licenses are available.
Gear, reviewed by somebody who bills with it. Not unboxings. What survived seventy-five weddings, what I regret buying, and what I’d replace tomorrow.
Where to start
Two posts up right now, and they go in this order:
- Go Big or Go Home. It Works Right Up Until the Fire Ants. How a tattoo shop at eighteen, a fire ant hill in Mountain Home, and my dad’s camera all turn out to be the same story.
- Running Five Brands With ADHD: The Systems That Actually Stuck Five systems that survived my brain, and the one rule they share.
What lives somewhere else
If you came looking for something specific, it probably moved to the site that actually owns it:
- Weddings, venues, timelines, elopements are at GR Weddings.
- Brand photo and video, commercial work, marketing are at GR Studio & Co..
- Brand audits are at TX Brand Audit.
Fair warning
I cuss. The tangents are load bearing. I will open a paragraph about invoicing and close it somewhere near a gas station outside Marfa.
If that sounds like your kind of thing, you’re in the right place. Start with the fire ants.
